Water back on the shelves

Water back on the shelves: Concept, clarity, and customer focus lead to mineral water success!

In our WSU Water Roundtable online seminar, our board member and water sommelier Joachim Kuppert showed us how well-thought-out market planning with bestseller/worst seller analysis, optimal use of space, and clear customer guidance not only makes it easier for shoppers to find their way around, but also increases sales.

We learned how retailers and consumers alike benefit from easy refilling, better advice, and well-founded information on the subject of mineral water.